For three days I got to act like a 21st century teenager. I tweeted until my fingers were sore. I posted on Facebook in the middle of class. I checked my email incessantly. And no one noticed this new addictive behavior of mine because the 600 other people at Social Media Camp were doing the exact same thing.
Merlot and Facebook don’t mix well. Neither do arguments and emails, or anger and Twitter. In fact, it’s mindboggling to think what a jerk you can become just by putting your fingers on a keyboard when you’re upset or fuelled by red wine.
Luckily, there are a number of tried and true ways to avoid instant jerk-dom. I thought this would be timely to share them, what with the great patio weather and social media camp taking place in Victoria this week.
If you’re not already using social media for crisis communications, you should be.
Sooner or later, you’ll hear some very bad news—your company is being smeared in the media because of bad behavior or an environmental disaster such as a forest fire, flood or earthquake. (Fact: this sort of news will always arrive minutes before you’re about to board the plane for your annual vacation.)
Submitted by Rena Kendall on Tue, 04/16/2013 - 11:58
If you haven’t radically changed the way you’re doing tourism PR in the last three years, then you’re probably doing it wrong.
We’ve worked on the tourism portfolio doing compelling and aggressive campaigns for over a decade with some of the best in the industry. And what we have learned in the last couple of years about consumer involvement has completely changed the way we see things.
Joan Harris, the officer manager from Mad Men, is always smooth, polished and in control. Unlike her boss Don Draper—whose mouth lost the ad agency a major account—she’d make a great company spokesperson.
When was the last time someone at a party asked you a personal question?
Was your answer long and rambling, did the other person tune out or quickly excuse himself to get a drink? Awkward. But whether it’s at a party or a media interview, you’ll never have another painful conversation like that again once you know how to use key messages.
“Key messages” are what you want your target audience (which may include that guy at the party) to remember about you.
Submitted by Christine Wood on Tue, 03/19/2013 - 12:38
What To Do When A Reporter Calls
Imagine this scenario: you’re at work when you receive a call from a reporter who wants to interview you.
Unless you have lots of experience dealing with the media, this call has probably made you a little nervous. Ok, maybe it’s made you really nervous. The important thing here is not to freak out. There are some tried and true methods of dealing with this type of phone call, and we’re going to share them with you.
Submitted by Christine Wood on Tue, 03/05/2013 - 12:59
Who are you?
I’m the newest addition to KendallWood. My official title is Senior Public Affairs Officer.
What do you do?
I try to only do things which interest and excite me. That's why I joined KendallWood --I'm excited to learn about Rena's and Christine's forward, and very innovative, take on the communications industry. I think it sets KendallWood apart from other PR firms.
I’ve been asked to write about conferences: whether they are here to stay or whether they are, in fact, a dying breed.
What is the point of attending a conference or trade show when the Internet can allow you to participate without ever leaving your desk? Why send employees to conferences when they could just watch streaming video? Is it even really that simple?