12 Questions with Christine Wood

Who are you? I'm a natural communicator with a passion for writing, reading and continuous learning. I'm really interested in the intersection of media and technology, how that's shaping our global culture and changing the way we form relationships, make business decisions and communicate. I'm a fiery Greek-Canadian who lives life out loud. As my friend Zorba once said, "now that we're in the dance, let's dance."  His philosophy keeps me youthful and always on my toes. 

What do you do? I'm a social media and public relations specialist. One half of Kendall Wood. My job title is: Director, Integration + Innovation… Which is a fancy way of saying that I recommend technologies and platforms that bring our clients’ programs to life in the digital/online space. 

Why do you do what you do? It's my passion. I've only ever worked in communications and now, being able to marry my traditional skills with technology, it's the realization of a dream come true! Not since the invention of the printing press has society experienced such a cultural shift and I'm thrilled to be working in this industry.  

What do you look for in a business partner? Someone who can dance. In all seriousness, someone who can colour outside the lines and not be afraid to ask “why not?” Integrity and a sense of humour are a must, along with some serious skills. 

What do you look for in a life partner? Can I just say "ditto" to that? Adding of course, the ability to laugh at himself and make course corrections whenever needed. Someone who's smarter than I am and emotionally supportive. Life is a big adventure, not to be missed. And it's so much better with a partner. 

What is your most treasured possession? A byzantine icon (damaged in a fire) and rescued by my maternal grandmother on her exodus from Asia Minor to Greece in the 1920s. 

What natural ability would you like to have? To be a more athletic – as in to be a triathlete – a swimmer, cyclist and a long-distance runner. 

What are you currently reading?  The Island by Victoria Hislop about life in a Greek leper colony on Spinalonga .

What would someone be surprised to learn about you? Can you believe I don't know how to ride a bike? 

Who’s your favourite social media and PR blog to stay up to date with? Hard to have just one favourite. For in-depth analysis, I go to PBS MediaShift  and for up-to-date observations and commentary, its hands-down Brian Solis' blog. 

Do you think online communication and social media has plateaued, or is there still room for future development? Absolutely not. We're just scratching the surface and defining what this convergence of media and influence means for our modern world. 

What do you identify as the top two most important trends in social media? Mobile phones will continue to shape how we access and share information.  Integral to mobile phones are location-based apps – not just Foursquare, or Facebook places but cool photo apps like Hipstamatic and Instagram. Organizations need to be well-versed in these tools and learn to use them effectively in order to stand out from all the white noise and clutter that exists.