12 PR lessons learned from pirate movies

From Captain Blood to Peter Pan and right up to Jack Sparrow, Goonies and Princess Bride, the life of a pirate has some public relations and organizational development lessons for us all. What I have learned:

1. Battle: in the heat of the moment, you need to fight for what matters. Go into no battle unprepared. Carry a sword and be light on your feet. Know who your allies are is more important than knowing who the opponent is. 
2. Don't be afraid of fireworks and explosions. Make a reputation for your self. A catchy name helps.
3. Do daring deeds. Be epic and larger than life. Speak with flourish and enthusiasm.
4. Improvise to get out of your constraints and then wait for the perfect moment to pounce! 
5. Allegiance to those who have the gold. At least for the time being. 
6. Treasure can be highly over-rated and not all its cracked up to be. Give it away. 
7. Outfit. Always dress with flair.
8. Alive. Always better than dead. 
9. Maps: a map is almost useless without knowing how to get to the treasure. Always carry a compass and know how to use it.
10. Ships: always a better, faster model but still just a ship. Ships are a personification of the captain. 
11. Hearts of Gold: be generous to your mates and often to your opponents. Always bring others along. 
12. Pirates always win.