Submitted by Christine Wood on Tue, 01/24/2012 - 16:12
Or, advertising in a multicultural market
We’ve all heard and giggled over the alleged infamous gaffes of advertisers making their foray into international markets with taglines that perhaps don’t translate very well.
The Chinese translation (part fact-part urban myth) of Coca-Cola into “bite the wax tadpole”, the wince-inducing Spanish interpretation of “Got Milk?” as “Are you lactating?” or Coors’ “Turn it Loose” into “Suffer from Diarrhea” are all examples of good taglines gone very wrong.
Submitted by Christine Wood on Sun, 10/16/2011 - 15:33
GM had a recent lapse in marketing judgment.
As part of their “Reality Sucks” campaign, they ran this rather distasteful ad attacking cyclists in a large media buy across US campuses.
The ad shows an attractive woman riding shotgun in a new sedan. They pull up to a stop light next to a cyclist. The cyclist covers his face to hide his cycling cyclist shame. Reality Sucks. Buy a Chevvy. Get it?
I was in heaven. Well, for a while at least.
For three days I got to act like a 21st century teenager. I tweeted until my fingers were sore. I posted on Facebook in the middle of class. I checked my email incessantly....