A recently released study, Leading Through Connections 2012, from IBM of more that 1,700 CEOs from over 64 countries provides some interesting insights into emerging trends and issues impacting organizations worldwide.
Submitted by Christine Wood on Mon, 02/27/2012 - 13:43
Meet our latest guest blogger, Fiona Gilsenan. She's KendallWood's resident book editor and community gardener. Fiona will be writing about social technologies, book publishing, gardening and all things in-between.
WHO ARE YOU?
I’m a mother, editor, writer, and gardener, in any order you like.
Submitted by Christine Wood on Tue, 01/24/2012 - 16:12
Or, advertising in a multicultural market
We’ve all heard and giggled over the alleged infamous gaffes of advertisers making their foray into international markets with taglines that perhaps don’t translate very well.
The Chinese translation (part fact-part urban myth) of Coca-Cola into “bite the wax tadpole”, the wince-inducing Spanish interpretation of “Got Milk?” as “Are you lactating?” or Coors’ “Turn it Loose” into “Suffer from Diarrhea” are all examples of good taglines gone very wrong.
I was in heaven. Well, for a while at least.
For three days I got to act like a 21st century teenager. I tweeted until my fingers were sore. I posted on Facebook in the middle of class. I checked my email incessantly....