When was the last time someone at a party asked you a personal question?
Was your answer long and rambling, did the other person tune out or quickly excuse himself to get a drink? Awkward. But whether it’s at a party or a media interview, you’ll never have another painful conversation like that again once you know how to use key messages.
“Key messages” are what you want your target audience (which may include that guy at the party) to remember about you.
Submitted by Christine Wood on Tue, 03/19/2013 - 12:38
What To Do When A Reporter Calls
Imagine this scenario: you’re at work when you receive a call from a reporter who wants to interview you.
Unless you have lots of experience dealing with the media, this call has probably made you a little nervous. Ok, maybe it’s made you really nervous. The important thing here is not to freak out. There are some tried and true methods of dealing with this type of phone call, and we’re going to share them with you.
Submitted by Christine Wood on Tue, 03/05/2013 - 12:59
Who are you?
I’m the newest addition to KendallWood. My official title is Senior Public Affairs Officer.
What do you do?
I try to only do things which interest and excite me. That's why I joined KendallWood --I'm excited to learn about Rena's and Christine's forward, and very innovative, take on the communications industry. I think it sets KendallWood apart from other PR firms.
Submitted by Christine Wood on Sun, 10/16/2011 - 15:33
GM had a recent lapse in marketing judgment.
As part of their “Reality Sucks” campaign, they ran this rather distasteful ad attacking cyclists in a large media buy across US campuses.
The ad shows an attractive woman riding shotgun in a new sedan. They pull up to a stop light next to a cyclist. The cyclist covers his face to hide his cycling cyclist shame. Reality Sucks. Buy a Chevvy. Get it?
I was in heaven. Well, for a while at least.
For three days I got to act like a 21st century teenager. I tweeted until my fingers were sore. I posted on Facebook in the middle of class. I checked my email incessantly....