If you’re not already using social media for crisis communications, you should be.
Sooner or later, you’ll hear some very bad news—your company is being smeared in the media because of bad behavior or an environmental disaster such as a forest fire, flood or earthquake. (Fact: this sort of news will always arrive minutes before you’re about to board the plane for your annual vacation.)
Submitted by Rena Kendall on Tue, 04/16/2013 - 11:58
If you haven’t radically changed the way you’re doing tourism PR in the last three years, then you’re probably doing it wrong.
We’ve worked on the tourism portfolio doing compelling and aggressive campaigns for over a decade with some of the best in the industry. And what we have learned in the last couple of years about consumer involvement has completely changed the way we see things.
Hurricane Sandy, the largest recorded Atlantic hurricane ever, struck the Caribbean and the Eastern Seaboard in late October 2012, causing and estimated $56.5 billion in damages and causing the death of more than 250 people. In terms of the numbers, it was one of the most devastating storms in recent memory.
The Super Social Response
And yet, the response to the crisis was, and continues to be, one of the smoothest, most coordinated and efficient responses – thanks in large part to the power of social media.
The busy forest fire season of 2009 caught the British Columbia provincial government off guard – communications-wise. The government had a strong operational emergency response but wasn’t active online.
But with the change in the news cycle the government suddenly needed a way to connect directly with the public about a rapidly changing emergency situation.
We were delighted to be invited to share our thoughts on Sparksheet, a multiplatform magazine that explores how people in the industry are using different platforms to get relevant content to the right people.
We've done a lot of cross-platform work (look for our upcoming case study on the provincial fire awareness campaign) and we believe that as communications professionals we should be focused on strategy - not tools. Once we know the goal we can pick the right tools to engage the audience.
Submitted by Rena Kendall on Thu, 02/09/2012 - 14:00
KENDALLWOOD introduces social business planning
Epicure is a 15-year old, 100% Canadian owned, direct sales spice and cookware business based in Victoria, B.C. With a sales team from Haida Gwaii to Newfoundland, Epicure is Canada’s largest direct sales company.
KENDALLWOOD was hired to fuse the company’s marketing, public relations, internal and external communications efforts to best position Epicure’s interactions and relationships.
Submitted by Christine Wood on Tue, 01/24/2012 - 16:12
Or, advertising in a multicultural market
We’ve all heard and giggled over the alleged infamous gaffes of advertisers making their foray into international markets with taglines that perhaps don’t translate very well.
The Chinese translation (part fact-part urban myth) of Coca-Cola into “bite the wax tadpole”, the wince-inducing Spanish interpretation of “Got Milk?” as “Are you lactating?” or Coors’ “Turn it Loose” into “Suffer from Diarrhea” are all examples of good taglines gone very wrong.
Submitted by Christine Wood on Wed, 12/21/2011 - 11:44
Fiona has combined her passion for technology and interaction with her background in linguistics and teaching English as a Second Language. Beginning in early 2012, she will be a regular voice on our KENDALLWOOD blog.
In between Christmas shopping, we sat down with Fiona to get her thoughts on education, language, publishing and how those fields are being shaped and influenced by technology and new media. So, won't you grab a cup of tea and spend some time learning about the Business of ESL.
I was in heaven. Well, for a while at least.
For three days I got to act like a 21st century teenager. I tweeted until my fingers were sore. I posted on Facebook in the middle of class. I checked my email incessantly....